{"id":645,"date":"2020-03-20T14:54:31","date_gmt":"2020-03-20T14:54:31","guid":{"rendered":"https:\/\/silentscreative.com\/?post_type=portfolio&#038;p=645"},"modified":"2020-07-24T19:26:03","modified_gmt":"2020-07-24T19:26:03","slug":"dracool-logo","status":"publish","type":"portfolio","link":"https:\/\/silentscreative.com\/?portfolio=dracool-logo","title":{"rendered":"DraCool: Logo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"645\" class=\"elementor elementor-645\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-796be178 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"796be178\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-100 elementor-top-column elementor-element 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data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1><strong>DraCool-USA: Logo<\/strong><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62cd9670 elementor-section-content-top elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62cd9670\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5d3b1785\" data-id=\"5d3b1785\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7470475b elementor-widget elementor-widget-text-editor\" data-id=\"7470475b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Silent S teamed up with Cultivate and <a href=\"http:\/\/www.dracool-usa.com\">DraCool-USA<\/a> to bring a fresh perspective on the plate heat exchanger professional&#8217;s brand.&nbsp; The logo animation was a big part of re-imagining the superior customer service and 63 years of experience.&nbsp; Our challenge was to convey a tactile intelligence that you can expect as a customer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-be0f7ba\" data-id=\"be0f7ba\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ca18405 elementor-widget elementor-widget-text-editor\" data-id=\"4ca18405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"pgc-104-2-0\" class=\"panel-grid-cell\"><div id=\"panel-104-2-0-0\" class=\"so-panel widget widget_sow-editor panel-first-child panel-last-child\" data-index=\"2\"><div class=\"so-widget-sow-editor so-widget-sow-editor-base\"><div class=\"siteorigin-widget-tinymce textwidget\"><div><b>Client: <\/b><a href=\"http:\/\/www.dracool-usa.com\">DraCool-USA<\/a><\/div><div><b>Animation:<\/b> Philip Grosvenor<\/div><div><b>Design:<\/b> Philip Grosvenor<\/div><div><b>Edit: <\/b>Philip Grosvenor<\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section 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aux-parent-au36eaf165\">\n    <div class=\"aux-media-hint-frame \">\n        <div class=\"aux-media-image \" >\n        \n            \n\n            \n            <img fetchpriority=\"high\" decoding=\"async\" width=\"1170\" height=\"658\" src=\"https:\/\/silentscreative.com\/wp-content\/uploads\/2020\/07\/2019-11-08_0006_DraCool_Intro-Outro_PG_V02_Still-02-1170x658.jpg\" class=\"aux-attachment aux-featured-image aux-attachment-id-648\" alt=\"DraCool Logo\" srcset=\"https:\/\/silentscreative.com\/wp-content\/uploads\/2020\/07\/2019-11-08_0006_DraCool_Intro-Outro_PG_V02_Still-02-150x84.jpg 150w,https:\/\/silentscreative.com\/wp-content\/uploads\/2020\/07\/2019-11-08_0006_DraCool_Intro-Outro_PG_V02_Still-02-300x169.jpg 300w,https:\/\/silentscreative.com\/wp-content\/uploads\/2020\/07\/2019-11-08_0006_DraCool_Intro-Outro_PG_V02_Still-02-768x432.jpg 768w,https:\/\/silentscreative.com\/wp-content\/uploads\/2020\/07\/2019-11-08_0006_DraCool_Intro-Outro_PG_V02_Still-02-1024x576.jpg 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srcset=\"https:\/\/silentscreative.com\/wp-content\/uploads\/2018\/08\/2020-07-01_003_Reel_PG_V01.00_00_12_13.Still001-150x150.jpg 150w,https:\/\/silentscreative.com\/wp-content\/uploads\/2018\/08\/2020-07-01_003_Reel_PG_V01.00_00_12_13.Still001-300x300.jpg 300w,https:\/\/silentscreative.com\/wp-content\/uploads\/2018\/08\/2020-07-01_003_Reel_PG_V01.00_00_12_13.Still001-768x768.jpg 768w,https:\/\/silentscreative.com\/wp-content\/uploads\/2018\/08\/2020-07-01_003_Reel_PG_V01.00_00_12_13.Still001-1024x1024.jpg 1024w,https:\/\/silentscreative.com\/wp-content\/uploads\/2018\/08\/2020-07-01_003_Reel_PG_V01.00_00_12_13.Still001-768x768.jpg 768w\" data-ratio=\"1\" data-original-w=\"1920\" sizes=\"(max-width:479px) 480px,(max-width:767px) 768px,(max-width:1023px) 1024px,768px\" \/>            \n                <\/div>\n    <\/div>\n\n<\/section><!-- widget-container -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"aux-parallax-section elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-61e25d03\" data-id=\"61e25d03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31643d05 elementor-widget elementor-widget-aux_image\" data-id=\"31643d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"aux_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"widget-container aux-widget-image aux-alignnone aux-parent-au5e2e83e1\">\n    <div class=\"aux-media-hint-frame \">\n        <div class=\"aux-media-image \" >\n        \n            \n\n            \n            <img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/silentscreative.com\/wp-content\/uploads\/2020\/07\/2019-11-08_0006_DraCool_Intro-Outro_PG_V02_Still-01-768x768.jpg\" class=\"aux-attachment aux-featured-image aux-attachment-id-647\" alt=\"DraCool A\" srcset=\"https:\/\/silentscreative.com\/wp-content\/uploads\/2020\/07\/2019-11-08_0006_DraCool_Intro-Outro_PG_V02_Still-01-150x150.jpg 150w,https:\/\/silentscreative.com\/wp-content\/uploads\/2020\/07\/2019-11-08_0006_DraCool_Intro-Outro_PG_V02_Still-01-300x300.jpg 300w,https:\/\/silentscreative.com\/wp-content\/uploads\/2020\/07\/2019-11-08_0006_DraCool_Intro-Outro_PG_V02_Still-01-768x768.jpg 768w,https:\/\/silentscreative.com\/wp-content\/uploads\/2020\/07\/2019-11-08_0006_DraCool_Intro-Outro_PG_V02_Still-01-1024x1024.jpg 1024w,https:\/\/silentscreative.com\/wp-content\/uploads\/2020\/07\/2019-11-08_0006_DraCool_Intro-Outro_PG_V02_Still-01-768x768.jpg 768w\" data-ratio=\"1\" data-original-w=\"1920\" sizes=\"(max-width:479px) 480px,(max-width:767px) 768px,(max-width:1023px) 1024px,768px\" \/>            \n                <\/div>\n    <\/div>\n\n<\/section><!-- widget-container 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